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2008年28岁的张辉出任共青团山东省委副书记、2009年25岁的孙靓靓出任共青团江苏泰州市委副书记、2010年23岁的王然被任命为山东省新泰市国有资产管理局副局长等任用信息一经公布,在网络上引起轩然大波,造成了消极的社会影响。如果政府有效处理网络舆情中反映出的信息需求并作出相应回应,就可以把控事态发展的主动权。但多数情况下,相关事件的负责人及部门多采取回避的态度,拒绝或消极回应公众的质疑和信息需求,使其代表的政府机构及部门处于媒体和公众口诛笔伐的不利地位,严重时会影响社会和谐。因此,掌握网络舆情的特点和处理技巧,有利于包括干部任用信息在内的政务公开,也是创新社会管理的基础工作之一。
2008, 28-year-old Zhang Hui served as deputy secretary of the Communist Youth League in Shandong Province, 2009, 25-year-old Sun Liang Liang as deputy secretary of the Communist Youth League in Jiangsu Taizhou City, 2010, 23-year-old Wang Ran was appointed Deputy Director of State-owned Assets Management Authority of Xintai City, Shandong Province Once the appointment information has been announced, aroused uproar on the Internet, resulting in a negative social impact. If the government effectively deals with the information needs reflected in the online public opinion and responds accordingly, it can take the initiative in controlling the development of the situation. However, in most cases, heads and departments of relevant incidents have taken the attitude of avoiding and refusing or negatively responding to the public’s questions and information needs so that their representative government agencies and departments are at a disadvantage in the opposition from the media and the public. In severe cases, this will affect the Social Harmony. Therefore, grasping the characteristics and handling skills of online public opinions is conducive to the openness of government affairs, including the appointment of cadres. It is also one of the basic tasks of innovation social management.