个私经济发达是浙江省经济颇具活力的重要因素 ,成为浙江省经济的“半壁江山” ,但由于保险宣传不够、险种设计落后、个私经济企业财务不够健全等原因 ,保险服务一直滞后于个私经济的发展。加快发展个私经济保险 ,既是个私经济发展的客观需要 ,也是目前产险市场相对饱和、寻找财产保险新的业务增长点的现实需要。因此 ,保险公司要切实提高对发展个私经济保险重要意义的认识 ,着力开发适销对路的新产品 ,搞好产品包装 ,做好宣传推广工作 ,大力发展产险营销 ,为个私经济提供全方位的优质服务 The development of a private economy is an important factor in the vitality of Zhejiang’s economy and has become “half of the economy” in Zhejiang Province. However, insurance services have lagged behind privately because private insurance is not enough, economic development. To speed up the development of individual and private economy insurance is not only an objective need for the development of the private economy, but also the current need for the relative growth of the property and casualty insurance market in search of a new business growth point of property insurance. Therefore, insurance companies should effectively raise their awareness of the importance of developing individual and private economy insurance, make efforts to develop new products that are marketable, do a good job in product packaging, do a good job in publicity and promotion, vigorously develop property and casualty insurance, Position of quality service