论文部分内容阅读
一石激起千层浪。自浙江金龙商厦率先推出“十点利”营销方式之后,全国各大城市众多商家竟相效仿,一时间,商界刮起一股“平价”风。尽管人们对此议论纷纷,褒贬不一,但有一点却可以肯定的是,它确确实实地给商家带来了利润给老百姓带来了实惠,同时,也给我们带来了一种营销新思维:盯住工薪族工薪族的群体购买力远远大于“款爷儿”们的消费能力。正因如此,
A stone provokes a thousand waves. Since the Zhejiang Jinlong Commercial Building took the lead in launching the “10 point profit” marketing method, many businesses in major cities across the country have followed suit. For a time, the business community has whipped up an “affordable” wind. Although people talk about this, there are mixed reviews, but one thing is certain is that it does indeed bring profit to the business to the people and bring benefits to the people. At the same time, it also brings us a new kind of marketing thinking. : The group’s purchasing power is far greater than that of the “paid children”. Therefore,