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新波普艺术作为后现代主义文化语境中的艺术形式,具有大胆、直率、活泼、虚幻、夸张等特点。本文对新波普和传统波普进行了辨析与研究,从视觉符号和表现手法两个方面阐述了新波普艺术的视觉特征,最后在分析新波普艺术设计特征的基础上,对波普艺术在当代时尚产品、时装、建筑三个方面的应用衍伸进行分析,明确了新波普艺术在现代各设计领域中的应用场景和使用方式。
As a form of art in the cultural context of postmodernism, New Pop Art possesses such characteristics as boldness, frankness, liveliness, illusion and exaggeration. This paper analyzes and researches the new pop art and the traditional pop art, elaborates the visual characteristics of the new pop art from two aspects of the visual symbols and the performance techniques, and finally, on the basis of analyzing the design features of the new pop art, Art in the contemporary fashion products, fashion, architecture, application of three aspects of extension analysis, a clear new pop art in the field of modern design and use of the scene.