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如今,社会经济大力的发展,改变了消费者的消费观念,同时促进了广告行业的进步。每一个行业都在进行大力的宣传和推销,因此这给广告业带来了更多的发展机遇。同时,在设计广告的时候,工作人员需要借助产品的特点,分析人们的消费心理,这样才能打动人们,使人们产生消费的目的。笔者针对广告设计色彩应用心理进行了探讨,希望能为广大的相关工作者提供一些参考依据。
Today, the vigorous social and economic development has changed the concept of consumer spending, while promoting the progress of the advertising industry. Each industry is vigorously publicity and marketing, so this has brought more opportunities for development of the advertising industry. At the same time, in the design of advertising, staff need to use the characteristics of products, analysis of people’s psychology, in order to impress people so that people have the purpose of consumption. The author discusses the application of advertising design color psychology, I hope for the majority of related workers to provide some reference.