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销售增速继续下滑,品牌竞争更加激烈,销售渠道竞争融合,已度过的2013年,服装零售市场是不平静的,在当前商品主导向消费主导转变的零售时代,服装零售已经进入了变革期、磨砺期。根据国家统计局数据,2013年限额以上企业服装类商品零售额同比增长11.5%,增速较2011年和2012年分别低了13.6和6.2个百分点,呈现连续三年放缓的态势,是2003年以来的最低。另据中华全国商业信息中心的统计,2013年,全国重点大型零售企业服装类商品零售额同比增长5.2%,较上年大幅下滑7.3个百分点,销售增速放缓态势明显。
Sales growth continued to decline, brand competition is more intense, the integration of sales channels competition, has passed in 2013, the apparel retail market is not calm, in the current commodity-led consumer-led shift in the retail era, apparel retail has entered a period of change , Sharpening period. According to the National Bureau of Statistics, the retail sales of clothing and apparel of enterprises above designated size increased by 11.5% in 2013 over the same period of previous year, a deceleration of 13.6 and 6.2 percentage points from 2011 and 2012, respectively, showing a three-year slowdown in 2003 The lowest since. According to the statistics of China National Commercial Information Center, in 2013, the retail sales of apparel products by major major retail enterprises nationwide increased by 5.2% over the same period of previous year, down 7.3 percentage points from the previous year and the sales growth slowed down significantly.