在当今竞争激烈的商业环境中,一项创新可能会迅速甩开竞争者,从而确立其竞争优势。在创新道路上不思进取的企业,将在竞争者的不断追逐之下迅速丧失市场份额和领先地位。随着经济全球化进程的加快和信息技术革命向纵部发展,这一情形变得尤为突出。今天,一个重要的商业事实就在于,当企业面临瞬息万变的市场 In today’s highly competitive business environment, an innovation may quickly throw off its competitors to establish its competitive advantage. Enterprises that do not make progress on the path of innovation will lose their market share and leading position rapidly under the constant chase of competitors. This situation has become even more prominent with the acceleration of economic globalization and the revolution in information technology. Today, an important commercial fact is that when the business is facing a rapidly changing market