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国有保险公司经过 2 0多年的发展 ,在全国形成了庞大的网络体系 ,但由于多年来一直重规模、轻效益 ,使得其发展逐渐趋缓。国有保险公司要想在市场竞争中立于不败之地 ,应加快实现由大向强的转变。广东人保作为国有保险公司的排头兵 ,其发展策略有一定的代表性 ,首先确立由大向强转变的战略目标 ,然后实施由大向强转变目标的战略设想 ,最后达到由大向强转变战略要实现的目标。
After more than 20 years of development, the state-owned insurance companies have formed a huge network throughout the country. However, due to the fact that they have been re-sized and light in efficiency over the years, their development has gradually slowed down. If state-owned insurance companies want to be invincible in market competition, they should speed up the transformation from big to strong. Guangdong PICC as the vanguard of state-owned insurance companies, its development strategy has a certain representation, first of all to establish the strategic goal of change from big to strong, and then implement the strategic vision of the target change from big to strong, and finally reach the strategic change from big to strong Achieve the goal.