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当代戏曲演出营销的发展遇到的问题就是没有充分考虑到戏曲演出的特殊性,导致现如今戏曲演出越来越不被大众所接受。戏曲演出推广种遇到的问题很大一部分就是营销策划工作的不到位,从而导致了戏曲推广中遇到了种种阻碍。因而在戏曲演出的营销上,一定要根据其特殊性进行针对性的推广,也只有这样戏曲演出才能够取得预期的营销效果。
The problem encountered in the development of contemporary drama performance marketing is that it fails to take full account of the particularity of the performance of the opera, resulting in the fact that opera performances are nowadays less and less accepted by the public. A large part of the problems encountered in the promotion of opera performances is that the marketing planning work is not in place, which has led to various obstacles in the promotion of the opera. Therefore, in the marketing performance of the opera, it must be based on its particularity to promote targeted, and only this opera performance can achieve the desired marketing effect.