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作为一家省会城市党报,《郑州日报》面临巨大经营压力,有四家都市报占据主流市场,也有省级党报这样的强势竞争对手,但几年来通过一系列新闻策划、活动策划,《郑州日报》在社会效益和经济效益方面均取得较大进步,实现了两年内经营大盘翻一番的业绩。借力政府资源保证策划权威性虽然党报媒体的权威性优势天然存在、不容置疑,但如何将其用好、用活,并与策划相结合还是要费一番思量。2013年10月22日,《郑州日报》成功推出的《郑州解放65周年纪念特刊》引起业内关注,这次活动,我们从2013年5月份就开始筹划,从版面设计到广告经营都做了精心细致的准备工作。
As a provincial capital city party newspaper, “Zhengzhou Daily” is facing tremendous operating pressure, with four metropolitan newspapers occupying the mainstream market. There are also strong rivals such as the provincial party newspaper. However, in a few years, through a series of news planning and planning activities, “Zhengzhou Daily” Made great progress in both social and economic benefits, and achieved the achievement of doubling the operation of the broader market in two years. Leveraging the Government’s Resources to Guarantee the Authority of Planning Although the party newspaper’s authority has its own natural advantages, there is no doubt, but how to make good use of it, with live, and planning or to spend some thought. On October 22, 2013, the “Zhengzhou Liberation 65th Anniversary Special Issue” which was successfully launched by “Zhengzhou Daily” aroused the attention of the industry. Starting from May 2013, we started planning from layout design to advertising management Meticulous preparation.