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基于互联网交互技术、新媒体数字平台的快速发展,新媒体视听内容在类型以及制作上渐渐显现出与传统广播电视平台内容有着不同的特征与形态。随着新媒体终端的日益多样化与便携化,手机、ipad、手表、汽车等等新的电子产品已经成为新媒体的新军。而随之而来的微电影、新媒体剧、网络视频栏目、iptv、电子游戏等等新媒体视听内容品类正在不断涌现并发展成熟,其类型特征亟待梳理廓清。
Based on the rapid development of Internet interactive technologies and new media digital platforms, the types and production of audiovisual content of new media gradually show different characteristics and forms from those of traditional radio and television platforms. With the diversification and portability of new media terminals, new electronic products such as mobile phones, ipad, watches, cars and the like have become the new army of new media. The consequent micro-movies, new media plays, online video columns, iptv, video games and other new media audio-visual content categories are constantly emerging and mature, the type of features urgent need to sort out.