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随着旅游市场的不断发展,游客旅游需求的多样化,乡村旅游已经作为一种健康、环保、休闲的旅游方式迅速的发展起来,并在国内外旅游市场显现了巨大的发展潜力,本文主要研究长春市双阳区的乡村旅游发展。长春市双阳区乡村休闲游始于本世纪初,目前,已成为双阳区优势产业,双阳区政府坚持把休闲观光农业作为都市农业新的增长点加以培育和发展,立足各地优势和产业特色,打造一批以林果、蔬菜为主的采摘园和药材、畜禽为主的林下经济区。有效地带动了当地旅游业的发展,辐射周边其它产业,为地区经济发展注入了新的活力。但随着乡村游市场的开拓,双阳区在发展乡村游的过程中出现诸如景区雷同、缺乏创新、资金链接断裂、配套设施不全、缺乏专业技术人才等制约因素,急需寻求破解路径。
With the continuous development of tourism market and the diversification of tourists’ traveling demand, rural tourism has developed rapidly as a healthy, environmentally friendly and leisure travel mode, and has shown great potential for development in domestic and overseas travel markets. This paper mainly studies Rural Tourism Development in Shuangyang District of Changchun City. Shuangyang District, Changchun City, rural recreation began at the beginning of this century, at present, has become a dominant industry in Shuangyang District, Shuangyang District Government adhere to the leisure tourism agriculture as a new growth point of urban agriculture to be nurtured and developed based on the advantages and industrial characteristics of all localities to create A group of forest and vegetable-based picking garden and herbs, mainly livestock and poultry under the economic zone. Effectively stimulating the development of the local tourism industry and radiating the other industries in the vicinity, injecting new vitality into the economic development in the region. However, with the opening up of the rural tourism market, Shuangyang Districts such as the same scenic spots, lack of innovation, broken financial links, inadequate supporting facilities and lack of professional and technical personnel emerge in the course of developing rural tourism. Therefore, they urgently need to seek a solution.