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本研究以2016年初的“Facebook表情包大战”网络公共事件为分析对象,探究基于共同信念的网络集群行为的生成演变机理。研究认为,信念认同、情绪动员和网络表达作为结构性要素贯穿基于共同信念的网络集群行为的始终,其具体的作用机制是:以共同经验和非理性从众构成的信念认同促成了集群行为的生成,弱组织化的情绪动员推进了集群行为的深入发展,因为缺乏现实利益的驱动,网络表达成为基于共同信念的网络集群行为的策略选择,这也是基于共同信念的网络集群行为区别于网络群体性事件的重要标志。
In this study, the “Facebook Expression Package War” online public events in early 2016 as the analysis object, to explore the evolution mechanism of network cluster behavior based on common belief. According to the research, belief identification, emotion mobilization and network expression are the structural elements running through the network cluster behavior based on the common belief. The specific mechanism is that the belief recognition formed by common experience and irrationalism promotes the formation of cluster behavior Weak organizational emotional mobilization has promoted the further development of cluster behavior. Because of the lack of realistic interest, network expression has become the strategy choice of network cluster behavior based on common belief. This is also based on the common belief that the network cluster behavior is different from the network group Important sign of the incident.