电视业属于文化创意产业,国际上一般称为版权产业,创新本是题中永恒之义。然而,长期以来,中国作为电视超级大国,电视台的数量和频道的数量虽然全球第一,但电视节目的创新能力却严重不足,电视节目质量与数量严重失衡,千台一面、同质化、粗俗等指责不绝于耳。有人发出这样的疑问:“创新为什么就这么难?”可喜的是,近几年,全行业创新的意识有较大提高,节目创意研发、节目模式引进、制播 The television industry belongs to the cultural and creative industries. The international community is generally referred to as the copyright industry. The innovation is the eternal justice in the title. However, as a television superpower for a long time, although the number of television stations and the number of channels in China ranks first in the world, the innovation capability of television programs is seriously inadequate. The quality and quantity of television programs are seriously unbalanced. One after another, homogeneity, vulgarity And other accusations endless. Some people send this question: “Why innovation is so difficult? ” The good news is that in recent years, the industry has a greater sense of innovation, creative program development, the introduction of programming mode, the system broadcast