标语是大学校园里一道独特的风景线,体现了一个学校的素质和人文底蕴。标语向人们传递信息,实质上是标语拟定者和接收者的话语交际过程。在交际过程中,礼貌影响了标语的接收程度。本文主要从从Brown&Levinson的面子论角度出发,对华中师范大学校园标语礼貌策略的表现及其调控进行分析。 Slogan is a unique university campus landscape, reflects the quality of a school and cultural heritage. The slogan is to convey information to people, in essence, the process of discourse communication between the signatory and the recipient of the sign language. In the communication process, politely affected the acceptance of slogans. This paper mainly analyzes the performance and regulation of campus slogan politeness strategy of Central China Normal University from the face of Brown & Levinson.