幅员辽阔,人口稀少,经济发展程度低是青海省的基本省情;受这些条件制约,“新闻源匮乏、读者匮乏、广告匮乏、人才匮乏”也就制约了青海报业的发展。与东南部区域报业市场相比,青海报业 Due to its vast territory, sparsely populated areas and low level of economic development, it is a basic province of Qinghai Province. Restricted by these conditions, “the lack of news sources, the lack of readers, the lack of advertisements, and the shortage of qualified personnel” have also restricted the development of the newspaper industry in Qinghai. Compared with the southeast newspaper market, Qinghai newspaper industry