大学的广告教育自始以来一直存在着认同问题。其中的一个问题是：它是应该属于商学院还是新闻学院（曼戴尔，1975）？在美国多数大学里，广告专业设在商学院或者新闻学院，但也有一些大学在两个学院都开设了此专业。虽然这种双轨制显示了广告专业对于两个学院的重要性，但哪个 Since the beginning of the university’s advertising education, there has been a problem of identification. One of the questions is: Should it belong to a business school or a journalism school (Mandale, 1975)? In most U.S. universities, advertising professionals are located in business schools or journalism colleges, but there are also some universities that have opened this major in both colleges. Although this dual track system shows the importance of the advertising profession for both colleges, which one