门是家居行业的一个细分品类,木门则更是细分中的细分。梦天木门定位“高档装修,用梦天木门”。自2011年连续投放央视资源以来,梦天木门第一时间在消费者心目中建立了品牌认知门槛;2015年签约刘德华作为代言人,品牌传播再次迈向新高度。五年时间,梦天木门的销售额由8亿一跃增长至15亿,在一步一步迈上品牌传播的更高平台的同时,已成长为家居建 The door is a subdivision category in the home industry, and the wooden doors are more subdivided into subdivisions. Dream day wood door positioning “high-end decoration, with dream day wooden door ”. Since CCTV was put into continuous operation in 2011, Dream Tianmu has established the threshold of brand recognition in the minds of consumers for the first time. In 2015, it signed Andy Lau as its spokesperson, and brand communication has once again reached a new height. In five years, sales of Mengtian Wooden Door jumped from 800 million to 1.5 billion, and at the same time it stepped into a higher platform of brand communication step by step, it has grown into a home construction