自媒体是一种具有时代特点的、有着独特文化价值的新型文化传播形态。充分利用自媒体进行非物质文化遗产的宣传和教育,能为满足群众在非物质文化遗产知识、技能、情感等方面的需求提供广阔的教育平台,实现非物质文化遗产的传承。非物质文化遗产是一种特殊的活态的文化遗产,承载着国家和民族的历史文化和价值观念,代表着我们祖先曾经创造并仍在延续的灿烂文化。随着社会的不断进步和发展,非物质文化遗产的传承也越来越受到广泛的关注。在信息技术 Since the media is a new type of cultural transmission with the characteristics of the times and unique cultural values. Making full use of the media to promote and educate the intangible cultural heritage can provide a broad educational platform for the masses to meet the needs of the masses in knowledge, skills and emotions of the intangible cultural heritage so as to achieve the inheritance of the intangible cultural heritage. Intangible cultural heritage is a kind of special living cultural heritage that bears the historical culture and values ​​of the country and nation and represents the splendid culture that our ancestors once created and still continue. With the continuous progress and development of society, the inheritance of the intangible cultural heritage is also receiving more and more widespread attention. In information technology