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在何一种包装解决方案的背后都对应着一种消费行为模式,任何一个广为接受的消费行为都代表了一个巨大的市场。近些年来,中国的啤酒饮料市场以令世界瞩目的速度蓬勃发展,其中在诸多的竞争因素中,品牌形象越来越成为争夺消费者关键因素。在诸多影响购买的因素中,产品的包装直接影响着产品的货架陈列。近日,本刊记者采访了全球领先的集束包装解决方案的供应商——美德维实伟克(中国)投资有限公司亚洲市场经理Richard Olsen先生和饮料包装系统大中华区总经理宋腾强先生。记者:请您简要介绍一下公司在全球及中国市场的业务情况。Richard Olsen先生:美德维实伟克公司是国际领先的纸制品及包装用品供应商,是美国财富500强企业之一,在全球32
Behind any kind of packaging solution corresponds to a model of consumer behavior, any one of the widely accepted consumer behavior represents a huge market. In recent years, the beer and beverage market in China has been thriving at a world-wide rate, and among many competition factors, brand image has become the key factor for consumers. In many factors that affect the purchase, the product packaging directly affects the product shelf display. Recently, our correspondent interviewed Richard Olsen, Asia Market Manager of Virtually Volk (China) Investment Co., Ltd. and Song Tengqiang, General Manager of Greater China Region of Beverage Packaging Systems, the world’s leading supplier of bundling solutions. Reporter: Please briefly introduce the company’s business in the global market and China. Richard Olsen: Virtually Volkswagen is a leading international provider of paper and packaging products and one of the Fortune 500 companies in the world.