随着我国社会经济的不断发展与日新月异的现代科技,新媒体的应用不断深入高校思想政治教育管理工作中;高校作为教育、培养高等人才的学府,合理把握、利用新媒体工具,是顺应高等教育工作与新时代发展的内在要求。本文通过深入访谈获取高校多年思想政治教育工作师生,同时依托分类引导调查问卷的部分数据,浅析当前新媒体应用类型、新旧媒体的特点与新媒体对高校思想政治教育工作带来的挑战,以期实现思想政治教育工作的跨越。 With the continuous development of our society and economy and the ever-changing modern science and technology, the application of new media has been deepening into the ideological and political education management in colleges and universities. Colleges and universities, as educational institutions that cultivate high-level talents, rationally grasp and make use of new media tools are complying with higher education Work and the inherent requirements of the development of a new era. Through in-depth interviews to get the teachers and students in colleges and universities for many years of ideological and political education work, relying on the classification of some of the data guide questionnaire, analysis of the current type of new media applications, the characteristics of old and new media and new media for college ideological and political education challenges, In order to achieve the leap in ideological and political education.