在科技高速发展的今天,新媒体急速抢占市场,给广播电视发展带来巨大压力。新形势下,广播电视唯有积极创新,改变经营策略,才能走出困局,本文分析了全媒体时代广播电视面临的问题,并探寻未来生存发展出路。 With the rapid development of science and technology, the new media has rapidly taken the market and put tremendous pressure on the development of radio and television. Under the new situation, radio and television can only come out of the dilemma if it is actively innovating and changing its business strategy. This article analyzes the problems faced by radio and television in the era of all media and explores the way out for future survival and development.