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阅读推广是一种信息传播与反馈的双向互动过程,是人们获得书本知识的主要途径,在其发展过程中已经成为了一种新型的公益事业。随着新媒体时代的来临,图书馆的阅读推广逐渐成为全社会高度关注的问题,在网络与图书馆这两种信息获取的方式下,网络以其便捷快速的特点受到了广大读者的青睐,这样一来,图书馆的作用相对弱化。本文首先简单地介绍了阅读推广的概念及特点,其次分析了阅读推广的现实意义,最后探讨了加强图书馆阅读推广的主要途径及方式,旨在为公共图书馆开展阅读推广提供参考性意见,使阅读推广为广大读者带来多元化的阅读体验。
Reading promotion is a two-way interactive process of information dissemination and feedback, which is the main way for people to acquire the book knowledge. It has become a new type of public welfare undertaking in the course of its development. With the advent of the new media era, the reading and popularization of libraries has gradually become a topic of great concern to the entire society. With the acquisition of both the network and the library, the network is favored by readers for its convenience and speed. As a result, the role of libraries is relatively weakened. This paper first briefly introduces the concept and characteristics of reading promotion, secondly analyzes the practical significance of reading promotion, and finally discusses the main ways and ways of strengthening library reading promotion, aiming to provide reference for public libraries to carry out reading promotion, To promote reading for readers to bring a wide range of reading experience.