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电视最大的特色在于文字、图像、声音融合在一起,视觉与听觉同时作用的双通道的直观的现场纪实性,这是电视新闻独一无二的特点,也是它有别于报纸新闻、广播新闻的主要不同点。电视新闻把现场事实、环境气氛再现在观众面前。电视新闻能边看边听,以众多的传播符号,把新闻事件的语义信息、气氛信息、情感信息,同时作用于观众,使观众的大脑处以高度兴奋状态,观众接受的刺激也最强,也容易记住所接受的信息。
The biggest feature of television lies in its intuitive, on-the-spot, on-site authenticity of texts, images and sounds combined with simultaneous visual and audio functions. This is a unique feature of TV news. It is also different from the main difference between newspaper news and broadcast news point. TV news to the scene facts, the atmosphere reproduced in front of the audience. Television news can be watched and listened to. With a large number of communication symbols, the semantic information, atmosphere information and emotional information of news events act on the audience at the same time, so that the audience’s brain is excited and the audience receives the strongest stimulation. Easy to remember the message received.