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营销,多数人将其定义为促进业务增长所做的种种努力,它通常包括市场调查、公关宣传、广告、销售、商品经营和分销,以及顾客服务和支持。那么“网上营销”(Cyber—mar-ketins)指什么?字典中“cyber”一词解释为“控制复杂系统的科学”,而在实际应用中,其含义还演化为电脑和通讯实现交汇的无形“空间”。这样,“网络营销”即被解释为借助联接网络、电脑通信和数字交互式媒体的威力来实现营销目标。网上营销给企业带来的优势是什么呢?
Marketing, which most people define as efforts to drive business growth, typically includes market research, PR communications, advertising, sales, merchandising and distribution, and customer service and support. So what does “cyber-mar-ketins” mean? The word “cyber” in the dictionary is interpreted as “science that controls complex systems,” and in practical terms its meaning evolves into an invisible form of computer-to-computer communication “space”. In this way, “internet marketing” is interpreted as marketing goals that harness the power of connected networks, computer communications, and digital interactive media. What advantages does online marketing bring to the enterprise?