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毫无疑问,创新已成为引导企业向前发展的主要动力。正因为如此,许多企业往往认为研发投入越多,其产品创新性就越强,由此带来的经济效益就越高,企业发展就越快。但不少企业经过实践后发现,产品创新虽然是引导企业发展的重要力量,创新道路上却也隐含着许多陷阱。一旦掉进产品创新的陷阱,将会给企业的发展带来许多不利的影响。因此,如何防止陷入产品创新的重重误区,如何及时调整创新管理思路等问题都是企业十分关心的问题。
There is no doubt that innovation has become the main driving force to guide the business forward. Because of this, many enterprises tend to think that the more R & D investment, the more innovative their products, resulting in the higher economic efficiency, faster business development. However, after practice, many enterprises found that while product innovation is an important force in guiding the development of an enterprise, many pitfalls are implicated in the innovation path. Once fell into the trap of product innovation, the development of enterprises will bring many adverse effects. Therefore, how to prevent falling into the misunderstanding of product innovation and how to timely adjust the ideas of innovative management are all issues that enterprises are very concerned about.