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该文从对外传媒与塑形传媒的角度分析奥运传播与国家形象的关系,得出媒体传播与国家形象具有密切互动的关系;概括北京奥运传媒具有传播视度的独特性,传播文化的创新性,传播内容的多元性的特征,在此基础上对北京奥运传播提出以下建议:要重效果、要找平衡、要借势传播,加强奥组委、体育部门与媒体的沟通与协作。
This article analyzes the relationship between Olympic propaganda and national image from the perspective of external media and shaping media, draws a conclusion that there is a close and interactive relationship between media communication and national image. It summarizes the uniqueness of Beijing Olympic media with its propaganda perspective and the innovation of communication culture And disseminate the characteristics of the diversity of content. Based on this, we proposed the following suggestions for the Beijing Olympic Games dissemination: We should pay due attention to the balance, and we should make use of the situation to promote the communication and collaboration between the Organizing Committee and the sports departments and the media.