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A recent UNESCO report came as a pleasant surprise to gold jewelry dealer Wu Qishan.
Titled The Globalization of Cultural Trade： A Shift in Consumption – International Flows of Cultural Goods and Services 2004-2013， the UNESCO Institute for Statistics （UIS） report takes an in-depth look at global exports and imports of cultural goods and services. China is now the leading exporter of cultural goods， having clocked up a total value of US $6.01 billion in 2013， more than double the US $2.79 billion of the United States， which occupies the number two slot.
Chinese Jewelry Big in Foreign Countries
Arts and crafts have ascended the ranks of the 10 most traded cultural goods， fueled by the strong demand for gold jewelry， according to the report. Gold jewelry trade earned more than US $100 billion in 2013. China alone， as its leading exporter， chalked up US $32 billion in 2013 compared to the United States’ figure of US $10.7 billion for gold jewelry exports.
China’s international cultural trade consists mainly of press and publications （both print & digital products， and copyright exports）， radio， video， TV and films， art performances （acrobatics， traditional Chinese opera， dance， and martial arts per-formances）， artworks， new media （game consoles）， musical instruments， as well as integrated services.
Among them， integrated services， which include Internet culture， cultural exhibitions， and advertising， is the fastest growing sector of the cultural industry. As the most market-oriented and internationalized category of cultural products in China， it commands strong international competitiveness， and has become a bellwether for the country’s cultural exports.
The report also finds that in spite of the global economic recession， a large quantity of consumers of movies and music turn to related web services， the trade volume of cultural products from 2004 to 2013 having doubled. As a part of cultural services， products such as music， movies and periodicals are deeply impacted by digital production， whose market focus is on online subscriptions. Trade in music records dropped 27 percent and in film products 88 percent between 2004 and 2013. The trade in printed materials， including periodicals， also suffered a slump. However， paper books， as a significant cultural product， registered a 20-percent growth in some regions.
Wu has established contacts with the book industry in his capacity as gold jewelry dealer. In February 2016， he attended a Chinese book fair in Madrid， Spain， where Spanish translations of such Chinese literary classics as The Plum in the Golden Vase and Book of Changes， as well as a number of modern works of fiction， were well received by local readers. China’s publications exports exceeded US$100 million in 2013， and the proportion of copyrights exported continued to rise， according to the Chinese Academy of Press and Publications 2013 Press and Publication Industry Analysis Report.
Titled The Globalization of Cultural Trade： A Shift in Consumption – International Flows of Cultural Goods and Services 2004-2013， the UNESCO Institute for Statistics （UIS） report takes an in-depth look at global exports and imports of cultural goods and services. China is now the leading exporter of cultural goods， having clocked up a total value of US $6.01 billion in 2013， more than double the US $2.79 billion of the United States， which occupies the number two slot.
Chinese Jewelry Big in Foreign Countries
Arts and crafts have ascended the ranks of the 10 most traded cultural goods， fueled by the strong demand for gold jewelry， according to the report. Gold jewelry trade earned more than US $100 billion in 2013. China alone， as its leading exporter， chalked up US $32 billion in 2013 compared to the United States’ figure of US $10.7 billion for gold jewelry exports.
China’s international cultural trade consists mainly of press and publications （both print & digital products， and copyright exports）， radio， video， TV and films， art performances （acrobatics， traditional Chinese opera， dance， and martial arts per-formances）， artworks， new media （game consoles）， musical instruments， as well as integrated services.
Among them， integrated services， which include Internet culture， cultural exhibitions， and advertising， is the fastest growing sector of the cultural industry. As the most market-oriented and internationalized category of cultural products in China， it commands strong international competitiveness， and has become a bellwether for the country’s cultural exports.
The report also finds that in spite of the global economic recession， a large quantity of consumers of movies and music turn to related web services， the trade volume of cultural products from 2004 to 2013 having doubled. As a part of cultural services， products such as music， movies and periodicals are deeply impacted by digital production， whose market focus is on online subscriptions. Trade in music records dropped 27 percent and in film products 88 percent between 2004 and 2013. The trade in printed materials， including periodicals， also suffered a slump. However， paper books， as a significant cultural product， registered a 20-percent growth in some regions.
Wu has established contacts with the book industry in his capacity as gold jewelry dealer. In February 2016， he attended a Chinese book fair in Madrid， Spain， where Spanish translations of such Chinese literary classics as The Plum in the Golden Vase and Book of Changes， as well as a number of modern works of fiction， were well received by local readers. China’s publications exports exceeded US$100 million in 2013， and the proportion of copyrights exported continued to rise， according to the Chinese Academy of Press and Publications 2013 Press and Publication Industry Analysis Report.