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中国传统艺术已经深入渗透在我们生活之中,它不仅是我国文化的一种象征、同样是现代设计中不可或缺的重要元素。它是一种美和意的印记,它在现代平面设计中有着深刻的影响力。加之现在国家领导人提倡将传统文化注入商业,提升国家软实力的号召,传统艺术元素在设计领域的价值不言而喻,本文就浅析如何将中国传统艺术元素在现代包装设计中应用,从而分析传统艺术元素在新时代背景下的发展趋势。
Chinese traditional art has penetrated into our life deeply. It is not only a symbol of our country’s culture, but also an indispensable and important element in modern design. It is a mark of beauty and meaning that has a profound influence on modern graphic design. Coupled with the call of state leaders to promote traditional culture into business and enhance national soft power, the value of traditional art elements in the field of design is self-evident. This paper analyzes how to apply Chinese traditional art elements to modern packaging design so that Analysis of the development trend of traditional arts in the context of a new era.