《广告美学》是张微在2012年11月于武汉大学出版社出版发行的著作,20世纪30年代初,胡文虎曾到美国定制了一辆特别汽车,车头像一只张开血盆大口的老虎,两只虎眼安上了电灯,熠熠闪亮,车一开动就发出救火车一般尖厉的叫声,每到一处都被围得水泄不通,使胡文虎及“万金油”成为人尽皆知的对象,销售量呈直线上升。广告美学是商业美学、应用美学等学科的一个分支,属于实用美学的范畴。从美学发展来看,18世纪50年代时期,德国的鲍姆嘉通过“埃斯特畅卡 ”Advertising Aesthetics“ is a book by Zhang Wei published in Wuhan University Press in November 2012. In the early 1930s, Hu Wenhu customized a special car to the United States like a tiger with a bloody mouth , Two tiger eyes put on the lights, shining brightly, the car issued a call to start the general cautious sound of the train, wherever he went around were packed, so that Hu Wenhu and ”Beauties “ become well-known Of the object, sales rose in a straight line. Advertising aesthetics is a branch of business aesthetics, applied aesthetics and other disciplines, belonging to the category of practical aesthetics. From the aesthetic development point of view, the 1850s, Baumgartner in Germany through the ”Ester Cheka