从2012年1月1日起,央视招标时段的白酒广告中将选定12家实力较强的白酒企业,这12家企业可以在招标时段播出商业广告,而这12家企业之外的白酒企业在招标时段则只能播出形象广告,形象广告片中不得出现“酒瓶”、“酒杯”等字样,而那些实力较强的企业则可以网开一面。央视广告经营管理中心相关负责人则表示,限制白酒广告是相关部门的指导意见,绝非央视进行“饥饿营 From January 1, 2012 onwards, CCTV bidding period of liquor ads will be selected 12 strong liquor business, the 12 companies can broadcast commercials during the tender period, while the 12 companies outside the liquor Enterprises in the tender period can only be broadcast image ads, image ads may not appear ”bottle “, ”wine glass “ and other words, and those who are stronger enterprises can open one side. CCTV advertising business management center, said the relevant person in charge, limiting liquor advertising is the guidance of relevant departments, not CCTV ”hunger camp