随着网络技术的发展,信息数据的传播,以博客、微博、掌上新闻客户端等为代表的新媒体时代已悄然到来。面对新媒体的冲击,传统纸媒都在寻求自身的生存之道。报纸编辑作为报业媒体的灵魂人物,在这样的背景下,报业媒体如何减少读者的流失,争取更多的市场份额以获得更大的利益,成为每一位报纸编辑亟待解决的问题。这就要求报纸编辑提升创新意识,正确认识报纸行业的独特优势,在保持自身优势的同时不断推陈出新以适应时代的变化,更好地满足大 With the development of network technology and the dissemination of information and data, the era of new media represented by blogs, weibo and palm news clients has quietly come. In the face of the impact of new media, traditional paper media are seeking their own way of survival. Newspaper editors, as the soul of press media, have become a problem to be solved urgently by every newspaper editor under the background of how newspaper media can reduce the loss of readers and win more market share for greater benefits. This requires newspaper editors to enhance their sense of innovation, correctly understand the unique advantages of the newspaper industry, keep their own advantages while constantly innovating to meet the changes of the times and better meet the needs of large