只要给消费者一个理由,甚至是没有道理的理由,有时消费者也会乐于买单。格,作为营销4P中唯一直接带来利润的元素,被人重视的程度不用谈。一件产品上市前的定价是否合适,是企业考虑的重中之重,而在营销战争的价格部分,企业与品牌往往会陷入一个迷局,即价格战。诚然,价格战不失为一种快速且有效的竞争方式,在有条件的情况下(比如企业有足够的资源支撑),价格战也往往能在短时间击退新进的对手。但是价格战就像七伤拳一般,杀敌一千,自损八百,有时价格战打得惨烈了,连自己也会赔进去,玉石俱焚。一个简单的推论是:价格的相对低廉,并不是消费者购买产品时所考虑的唯一因素。只要给消费者一价 Just give consumers a reason, or even unreasonable reasons, and sometimes consumers will be willing to pay. Grid, as the only element of marketing 4P directly bring profits, the degree of importance is not to talk about. A product pre-market pricing is appropriate, is the most important business considerations, and in the price part of the marketing war, businesses and brands tend to fall into a puzzle, the price war. Admittedly, a price war can be a fast and effective way to compete. Under favorable conditions (for example, a company has sufficient resources to support it), price wars can often repel newcomers in a short period of time. However, the price war is like seven wounds, one killer, one hundred and eight hundred loss, and sometimes the price war fiercely, and even he will lose it, jade burning. A simple corollary is that the relatively low price is not the only factor consumers consider when purchasing a product. Just give the consumer a price