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在我国的演艺行业,特别是舞台剧,从剧目的计划开始到完成生产再到市场运作,各方面都存在潜在风险。有时,投资者会独自掌控舞台剧创作环节,不利于维护舞台剧的艺术属性和市场属性。而众筹这一融资方式可以融合多方意见,降低投资风险,在筹资者、投资者和平台间形成一种良性循环。多方的投资,广大受众直接参与,不仅使剧目更接近剧作本身的意图,并且以市场为导向指导剧目演出。但众筹与舞台剧制作、运营的结合才刚刚开始,没有一个完整的体系方法可以借鉴,还需要很长的时间来探索。
In our country’s performing arts industry, especially stage plays, there are potential risks in all aspects from the planning of the drama to the completion of production and then to the market operation. Sometimes, investors will be solely responsible for the stage of creation of theatrical productions, which is not conducive to maintaining the artistic attributes and market attributes of theatricals. Crowdfunding this way of financing can integrate multiple opinions, reduce investment risk and create a virtuous circle among fundraisers, investors and platforms. Multi-investment, direct participation of the general audience, not only to make the show closer to the drama’s own intention, and guided by the market-oriented repertoire. However, the combination of crowdfunding and theatrical production and operation has just begun. There is no complete system approach that can be used for reference. It still takes a long time to explore.