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2013年,报纸出版经营收入是776亿元,与2012年相比减少了8.9%,利润减少了11%。对此,我想从两个方面来分析。第一,统计是数字参考。数字只能说明我们是一个广告大国,是大广告业,但不是强广告业。第二,广告业总体来说是发展的,但发展是不平衡的,新媒体等行业的广告发展非常快,而传统行业包括报刊发展得比较慢。媒体融合是党中央指出的一条广阔之路,这条路怎么走?其实很多地方都已经走在融合之路了,但这
In 2013, newspaper publishing business revenues were 77.6 billion yuan, a decrease of 8.9% from 2012 and a 11% decrease in profits. In this regard, I want to analyze from two aspects. First, statistics are numerical references. The figures only show that we are a major advertising country, a major advertising industry, but not a strong advertising industry. Second, the advertising industry as a whole is developing but its development is uneven. Advertising in such industries as the new media has been developing very rapidly. However, traditional industries, including newspapers and periodicals, have been developing slowly. Media convergence is a broad road pointed out by the Central Party Committee. How to get along this road? In fact, many places are already on the road to convergence. However,