“农家乐”在西方国家已经是一种较为成熟的旅游模式,但在中国仍处于起步阶段。本文简单的介绍了“农家乐”的起源及发展现状,然后分析了河南省具有丰富的乡村旅游资源以及在“农家乐”产品开发过程中的优势和劣势,在通过一系列的分析基础上,提出了一些参考性建议,如完善基础设施、增强可进入性、突出自己的特色、形成自己的品牌、不断创新、打造卖点、加强与营销渠道的联系、不断提高员工的素质等,以更好的促进河南省“农家乐”及旅游业的发展。 “Farmhouse ” is already a relatively mature mode of travel in western countries, but it is still in its infancy in China. This article briefly introduced the origin and development of “farmhouse”, and then analyzed the advantages and disadvantages of Henan’s abundant rural tourism resources and the development of “farmhouse” product. Based on a series of analysis foundation , Put forward some reference suggestions, such as improving infrastructure, enhancing accessibility, highlighting their own characteristics, forming their own brand, continuous innovation, creating selling points, and strengthening the links with the marketing channels, and constantly improve the quality of staff to Better promote Henan “farm music ” and the development of tourism.