开栏序:企业收藏艺术品源于西方。在西方,很多企业通过收藏艺术品以达到融资和盈利的商业目的。企业在收藏过程中,既能博取良好广告效应,也能提高自身知名度,在公众中树立起企业的文化形象。企业收藏是一种特殊而有效的公关手段。本刊从本期起,设立“企业藏珍”栏目,为希望踏入艺术品收藏和投资领域的企业,提供有效利用收藏投资艺术品这一特殊方式以加深企业的文化内涵、藉此实现广告效应,并最终达到更佳商业效益目的的交流园地。——编者 Open column order: business collection of works of art originated in the West. In the West, many businesses collect artwork for business purposes of financing and profitability. Enterprises in the collection process, both to gain a good advertising effect, but also improve their visibility, establish a corporate culture in the public image. Business collection is a special and effective means of public relations. Since the beginning of this issue, we have set up a section titled “Business Collections in Cangzhou”. We are looking for companies that want to enter the field of art collection and investment to provide an effective way to use the special mode of collecting and investing artworks in order to deepen the cultural connotations of the company, Effect, and ultimately achieve the goal of better business interests of the exchange field. --editor