20世纪以来,世界上一些发达国家的消费者已逐步形成对广告的依赖性。但是广告与消费者之间的关系,并不只是简单地向消费者推销商品。站在消费者的立场上,好的广告必须能够深入人心,贴近消费者的心理和生理需求,才能受到消费者的青睐。研究广告与消费者双方的关系,只有贴近消费者心理,才能透析出广告与消费者的不解之缘。 Since the 20th century, consumers in some developed countries in the world have gradually become dependent on advertisements. But the relationship between advertising and consumers does not simply sell products to consumers. Standing on the consumer’s position, good advertising must be able to gain popular support, close to the consumer’s psychological and physical needs, to be consumers. Research advertising and the relationship between consumers, only close to the consumer psychology, in order to dial out the ads and consumers indissoluble bond.