当今的企业界风起云涌、变化无常,品牌经营者们既要在短期内交出利润增长的报告,又必须竭力提高股东的收益,因而承受着巨大的压力。若要充分体现品牌价值并使之经得起时间的检验,就应把品牌看成一种资产,在发展和投资方面给予和其他资产同等的待遇。 Today’s business community is surging and volatile. Brand operators are under tremendous pressure to both hand over reports of profit growth in the short run and make every effort to increase shareholder returns. To fully reflect the brand value and make it stand the test of time, the brand should be seen as an asset, in the development and investment and other assets to be given equal treatment.