如今,越来越多的人放弃了报纸、图书等传统纸质媒体,而选择了电子阅读。为了让人们重拾读报的习惯,日本一家报业做了一点儿微小而含有善意的改变。他们将报纸变成饮料瓶的包装,让人们在喝水的同时就能读报。正是因为这种辨识度相当高的包装,让很多消费者爱上了喝水读报的方式。而且,他们还能根据自己感兴趣的栏目, Nowadays, more and more people give up the traditional paper media, such as newspapers and books, and choose electronic reading. In order to get people to regain the habit of reading newspapers, a Japanese newspaper made a slight but benign change. They turned the newspaper into a package of drink bottles that allow people to read the newspaper while they drink water. It is precisely because of this very high degree of recognition of the packaging, so many consumers fell in love with the way to read newspapers. Moreover, they can also be based on their interest in the column,