在全球销售市场当中,最基础的策略就是标准化营销和本土化营销这两大类。后者的意义主要在于对前者的改善及弥补,在一定程度上避免了风险和损失。本文简要分析了本土化营销的基本特点,然后探讨了本土化营销的经济学意义,希望能为广大读者提供一定参考,推动经济全球化的进一步发展。 Among the global sales market, the most basic strategy is to standardize the marketing and localization of these two categories of marketing. The latter’s significance lies mainly in the former’s improvement and compensation, to a certain extent, to avoid the risk and loss. This article briefly analyzes the basic characteristics of the localization marketing, and then discusses the economic significance of the localization marketing, hoping to provide readers with some reference to promote the further development of economic globalization.