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消费者需求是动态变化和演进的,但每一段时期又具有相对稳定的需求结构。因此,从需求拓扑结构的视角,深入分析消费者需求拓扑结构演进的动力,需求拓扑结构在不同需求层次上变化的特点,可以深刻洞察我国葡萄酒消费者的需求波动规律,对于实现葡萄酒的需求定位和市场拓展具有重要意义。
Consumer demand is dynamic and evolving, but each period has a relatively stable demand structure. Therefore, from the perspective of the demand topology, this paper analyzes in depth the motivation of the evolution of consumer demand topology and the demand topology changes at different levels of demand, which can provide a deep insight into the demand fluctuation of wine consumers in our country and determine the demand orientation of wines And market development is of great significance.