这就体现出意义的一种优势——如果能让你的企业成为年轻雇员追逐工作意义的地方,你就能换来他们对企业的忠诚。杜邦(DuPont)首席执行官柯爱伦(Ellen Kullman)曾问凯夫拉(Kevlar)生产线上一名合同工,你在做什么?对方的回答令她颇感意外:“我们在拯救生命。”凯夫拉是防弹背心的原料。工人的话印证了她的观念:在招聘、激励和留住员工方面,意义感比任何公司品牌、愿景或使命宣言都要有效得多。 This shows an advantage of meaning-if you allow your business to be where young employees are chasing jobs, you can trade in their loyalty to the business. Ellen Kullman, DuPont’s chief executive, once asked a contract worker on Kevlar’s production line. What are you doing? The other’s reply surprised her: “We’re saving lives.” Fula is a bullet-proof vest raw materials. The worker’s testimony confirms her belief that sense of meaning is much more effective than any company brand, vision, or mission statement in recruiting, motivating and retaining employees.