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中国泛娱乐市场前景广阔,而文学IP已成为泛娱乐产业的重要发源地。中文在线将通过“IP一体化”战略,以文学IP为核心,进行全产业链运作、全方位运营,打通产业链条以发挥协同效应。近年来,IP热度不断提升,激发了出版业的内容运作新活力,开拓了产业融合发展的新空间。企业对IP的运作重点从已实现纸质出版的网络文学作品,转向对潜力IP的挖掘、培育和孵化,开展传统图书出版、动漫、网游、影视、周边衍生品等产品形态的同步、多元开发。IP已经成为泛娱乐产业集群的引爆点,串联起多元化的文化产业,未来市
Pan-entertainment market in China has a bright future, while literary IP has become an important birthplace of the pan-entertainment industry. Through the strategy of “IP Integration”, Chinese Online will focus on literature IP and conduct full-scale operation of the whole industry chain. It will operate in all directions and open up the industrial chain to exert a synergistic effect. In recent years, IP heat continues to improve, stimulating new vitality in the content operation of the publishing industry and opening up new avenues for industrial integration. Enterprises focus on the operation of the IP from the online literary works that have realized paper publishing to the excavation, incubation and incubation of the potential IP, carrying out the simultaneous and diversified development of traditional book publishing, animation, online games, film and television, and other peripheral products . IP has become the tipping point of the pan-entertainment industry cluster, a series of cultural industries in a row, the future city