电影植入式广告经历了从上世纪50年代的“小荷才露尖尖角”到60年代的大肆尝试;从80年代登上好莱坞大殿到90年代走进中国,呈现出全世界遍地开花的盛况。电影植入广告从最初的机械变得自然,从抢夺观众的眼球转变为捕捉消费者的心灵;品牌主对植入广告的层次从单纯追求曝光率升级为电影格调与品牌形象和精神的融合。我们就以远景式的镜头来一起追踪“电影植入变形记”。 Film implanted advertising from the 1950s “Lotus acme ” to the 1960s big attempt; board the Hollywood Hall from the 80s into the 90’s in China, showing the world everywhere Grand occasion Film implanted advertising from the original machinery became a natural shift from the eye of snatching audiences to capture the hearts of consumers; brand owners implanted advertising level from the simple pursuit of exposure to upgrade the cinema style and brand image and spirit of fusion. We follow the long-range lens together to track the “film implant deformation ”.