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近年来,网络设计师品牌女装大行其道。本文试图通过选取的淘宝女装金冠店铺“阿卡随心手艺”为案例,对这一流行现象进行文本解读,探讨新兴的网络设计师品牌女装是如何迎合当代中国中产阶层的梦想,同时揭示这一梦想背后女性主体的困境。
In recent years, the network designer brand women’s clothing has become popular. This article attempts to interpret this popular phenomenon through the selected case of Taobao Women’s Gold Crown Store“Aka Xpress Handicraft” to explore how the new network designer brand women’s clothing meets the dreams of the contemporary Chinese middle class and reveals this. The plight of a female subject behind a dream.