社会网络关系是竞争情报搜集的重要途径。人际竞争情报社会网络场域构建途径主要根据功能需求进行,其中虚拟社会场域的构建具有特殊性,需要一些特定的方法和技术。人际竞争情报搜集机制应从社会网络分析和行为科学两个角度来研究。网络声望特征结构可以提高信息搜集的正确性、即时性和成本。个体行为因素和群体结构特征将影响搜集的效率和效果。 Social network relationship is an important way to collect competitive intelligence. Interpersonal competition intelligence social network field construction approach mainly based on functional requirements, including the construction of the virtual social field has particularity, need some specific methods and techniques. Interpersonal competition intelligence gathering mechanism should be studied from the perspectives of social network analysis and behavioral science. Reputation structure of the network can improve the accuracy of information collection, immediacy and cost. Individual behavior factors and group structure characteristics will affect the efficiency and effectiveness of collection.