运输营销预算管理是以运输企业的经营目标为中心,将运输组织活动纳入预算管理,统筹安排企业的运输营销预算计划,从而实现运输效益的最大化。成都铁路局通过确定市场需求,以跟踪分析和适时调控为手段,科学安排和实施年度运输营销预算方案。运输营销预算管理的实施,整合了生产力资源,提高了企业经营管理水平,超额完成了运输利润目标,并保证了运输生产安全。 Transport marketing budget management is based on the transport company’s business objectives as the center, transport activities will be included in the budget management, co-ordination arrangements for the enterprise transport marketing budget plan, so as to maximize the transport benefits. Chengdu Railway Bureau through the determination of market demand, tracking and analysis and timely control as a means to scientifically arrange and implement the annual transport marketing budget program. The implementation of transportation marketing budget management integrates the productive resources, improves the management level of the enterprise, surpasses the transportation profit target, and ensures the transportation and production safety.