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本文对品类构建的定义进行了梳理并提出了作者的观点;阐述了品类构建对企业发展的战略意义,并比较了品类与品牌的关系;解释了品类构建的经济意义。
This paper reviews the definition of category construction and puts forward the author’s point of view. It expounds the strategic significance of category construction to enterprise development, compares the relationship between category and brand, and explains the economic significance of category construction.