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近年来,中国出版业在经济下行的背景下保持了总量持续增长,成绩可喜可贺,实属难得。但成绩背后也不乏令人忧虑的问题,如纸介质出版整体规模下降、新书出版品种下降等。面对这些新的发展业态,中小型出版社如何在“互联网+”的时代背景下寻求发展机遇,迎接转型挑战,实现华丽升级?2016年1月27日,习近平总书记在中央财经领导小组第十二次会议上强调的“供给侧结构性改革”对出版业尤其是中小型出版社而言,不仅是自身走出发展困境的一种途径,更是适应“互联网+”时代发展要求、探求可持续发展的一剂良方。
In recent years, the publishing industry in China has enjoyed a steady growth in total volume in the context of the economic downturn. However, there are quite a few worrying issues behind the results, such as the overall size of paper publishing has declined and the number of new book publishing products has dropped. In the face of these new developments, how can small and medium-sized publishers seek opportunities for development in the era of “Internet + ” to meet the challenges of transformation and achieve magnificent upgrades? On January 27, 2016, General Secretary Xi Jinping, At the twelfth meeting of the panel, “supply-side structural reform” is not only a way for itself to get out of development difficulties but also adapt to the “internet +” for the publishing industry, especially small and medium-sized publishing houses. The requirements of the development of the times, seeking a recipe for sustainable development.